Build a Better Website
Work out what's wrong with the site you have, how a marketing site should be structured, and what a build like that should cost.
Who this is for: Business owners evaluating or improving a business website.
3 resources, in the order we'd read them.
- Why Your Website Isn’t Converting: The WebCraft Conversion Diagnostic
A structured diagnostic for business owners: score your website across eight conversion areas, find the blocker that’s capping the rest, and fix problems in the order that actually works.
- How to Build a Marketing Website That Converts: A Structural Blueprint
How to structure a marketing website from the offer outward — homepage sequence, page types, proof placement, CTA strategy, forms and measurement, and how the parts support each other.
- How Much Should a Website Cost? A Buyer’s Guide to Pricing, Scope, and Proposals
What a website actually costs, why two quotes for the same site can differ by thousands, and how to compare proposals without getting buried in jargon — with real ranges from our own estimator.
Related reading that sits outside the sequence above.