Build or Improve a Website
Who this is for: Business owners evaluating, fixing, or replacing a business website.
6 resources, starting with Why Your Website Isn’t Converting: The WebCraft Conversion Diagnostic.
- Why Your Website Isn’t Converting: The WebCraft Conversion Diagnostic
A structured diagnostic for business owners: score your website across eight conversion areas, find the blocker that’s capping the rest, and fix problems in the order that actually works.
- How to Build a Marketing Website That Converts: A Structural Blueprint
How to structure a marketing website from the offer outward — homepage sequence, page types, proof placement, CTA strategy, forms and measurement, and how the parts support each other.
- How Much Should a Website Cost? A Buyer’s Guide to Pricing, Scope, and Proposals
What a website actually costs, why two quotes for the same site can differ by thousands, and how to compare proposals without getting buried in jargon — with real ranges from our own estimator.
- How Long Does It Take to Build a Website? A Practical Guide From Planning to Launch
Most small business websites are planned around four to six weeks, but the build work inside that is far smaller. A practical guide to the difference between development hours and calendar time, what actually causes delays, and what to prepare before you hire anyone.
- Beyond the Redesign: What Website Modernization Actually Requires
A redesign changes what people see. Modernization changes what the organization can do next. A seven-phase framework for rebuilding an aging website without destroying what already works.
More in this path
Also on this path, outside the sequence above.